In my role as Digital Director at Match South, I was responsible for a wide variety of the gifting retailer. First, I was able to gain skills in product development and packaging design. This led me to also being the touchpoint with warehouse personnel to ensure orders could properly be fulfilled. That collaborative effort provided me with a beneficial peak behind the ecommerce curtain.
I planned and executed paid advertising, email marketing, SMS messaging, social media graphics, and website upkeep. Not only did I continue to utilize Adobe throughout all projects, but I also became fluent in all things Klaviyo and Shopify.
Highlights
Featured on the Today Show
Collaboration with Cafe Du Monde
Collaboration with Southern Tide
Custom Piece for PGA Pro, Scottie Scheffler
Official Artwork for US Open
Custom Piece for World Golf Hall of Fame
Artwork Purchased by Actor Emma Roberts
Product Development & Packaging Design
Match South is known for high quality prints of vintage matchbooks. I photographed matchbooks. For those requests where physical matchbooks couldn't be located, I Photoshopped them. I ensured that all appeared seamlessly on the sight, those that were Photoshopped undistinguishable from those that were photographed.
After the success of the prints, we grew our product line to feature other sought after gifts, specifically golf themed. I designed bestselling cups, ornaments, candles, and apparel.
Digital Marketing
All things email, paid advertising, and social media.